Emotion and Reason in Consumer Behavior - Arjun Chaudhuri, ebook, ebook.1400, Temp 1
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//-->EMOTION AND REASON INCONSUMER BEHAVIORThis Page is Intentionally Left BlankEMOTION ANDREASON INCONSUMERBEHAVIORArjun ChaudhuriFairfield UniversityAMSTERDAM • BOSTON • HEIDELBERG • LONDONNEW YORK • OXFORD • PARIS • SAN DIEGOSAN FRANCISCO • SINGAPORE • SYDNEY • TOKYOButterworth-Heinemann is an imprint of ElsevierButterworth-Heinemann is an imprint of Elsevier30 Corporate Drive, Suite 400, Burlington, MA 01803, USALinacre House, Jordan Hill, Oxford OX2 8DP, UKCopyright © 2006, Elsevier Inc. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system, ortransmitted in any form or by any means, electronic, mechanical, photocopying,recording, or otherwise, without the prior written permission of the publisher.Permissions may be sought directly from Elsevier’s Science & Technology RightsDepartment in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333,E-mail: permissions@elsevier.com. You may also complete your request on-linethen “Copyright and Permission” and then “Obtaining Permissions.”Recognizing the importance of preserving what has been written, Elsevier prints itsbooks on acid-free paper whenever possible.Library of Congress Cataloging-in-Publication DataChaudhuri, Arjun.Emotion and reason in consumer behavior / Arjun Chaudhuri.p. cm.Includes bibliographical references and index.ISBN 0-7506-7976-X (alk. paper)1. Consumer behavior. 2. Consumer behavior—Psychological aspects. I. Title.HF5415.32.C45 2005658.8’342—dc222005052084British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British Library.ISBN 13: 978-0-7506-7976-3ISBN 10: 0-7506-7976-XFor information on all Academic Press publicationsvisit our Web site at www.books.elsevier.comPrinted in the United States of America05 06 07 08 09 1010 9 8 7654321Working together to growlibraries in developing countrieswww.elsevier.com | www.bookaid.org | www.sabre.org [ Pobierz całość w formacie PDF ]
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//-->EMOTION AND REASON INCONSUMER BEHAVIORThis Page is Intentionally Left BlankEMOTION ANDREASON INCONSUMERBEHAVIORArjun ChaudhuriFairfield UniversityAMSTERDAM • BOSTON • HEIDELBERG • LONDONNEW YORK • OXFORD • PARIS • SAN DIEGOSAN FRANCISCO • SINGAPORE • SYDNEY • TOKYOButterworth-Heinemann is an imprint of ElsevierButterworth-Heinemann is an imprint of Elsevier30 Corporate Drive, Suite 400, Burlington, MA 01803, USALinacre House, Jordan Hill, Oxford OX2 8DP, UKCopyright © 2006, Elsevier Inc. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system, ortransmitted in any form or by any means, electronic, mechanical, photocopying,recording, or otherwise, without the prior written permission of the publisher.Permissions may be sought directly from Elsevier’s Science & Technology RightsDepartment in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333,E-mail: permissions@elsevier.com. You may also complete your request on-linethen “Copyright and Permission” and then “Obtaining Permissions.”Recognizing the importance of preserving what has been written, Elsevier prints itsbooks on acid-free paper whenever possible.Library of Congress Cataloging-in-Publication DataChaudhuri, Arjun.Emotion and reason in consumer behavior / Arjun Chaudhuri.p. cm.Includes bibliographical references and index.ISBN 0-7506-7976-X (alk. paper)1. Consumer behavior. 2. Consumer behavior—Psychological aspects. I. Title.HF5415.32.C45 2005658.8’342—dc222005052084British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British Library.ISBN 13: 978-0-7506-7976-3ISBN 10: 0-7506-7976-XFor information on all Academic Press publicationsvisit our Web site at www.books.elsevier.comPrinted in the United States of America05 06 07 08 09 1010 9 8 7654321Working together to growlibraries in developing countrieswww.elsevier.com | www.bookaid.org | www.sabre.org [ Pobierz całość w formacie PDF ]